Sangria: Agentic Marketing Operations
Discovery marketing that scales, on-brand: one layer your team directs that plans from search demand, drafts in your voice, places products in content, then links, indexes and measures every page.
Get a Fit AssessmentCustomers moved to AI answers. Most marketing operations did not.
Most brands still run discovery marketing through agencies, a stack of SEO and content point tools, and manual product tagging. Every new page, category or campaign adds briefs, hand-offs and brand checks done page by page. As customers move their research into AI answers, adding agency hours and tools raises cost without making the brand easier to find.
Invisible where customers now decide
Customers now shortlist in ChatGPT, Google AI Mode and Perplexity, but most brand content is still built to win a click, not to be the answer.
Why: content written for the old search world
Campaigns that launch late
Briefs wait in agency queues and every page passes through hand-offs, so campaigns go live after the moment has passed.
Why: months from brief to page
Risk on every claim
Voice and claims drift across agencies and tools as the number of pages grows, and checks happen page by page.
Why: no shared brand rules
Interest that never converts
Product pages stay thin and products are missing from the content that drives discovery.
Why: catalog and content run apart
Spend without lasting reach
Each new tool, agency hour and ad adds cost, but little becomes an asset the brand owns, and no one runs discovery end to end.
Why: growth rented, not owned
What changes when discovery marketing runs on Sangria
Ranges from published Sangria results in retail, marketplace and consumer brands; not a forecast. Value is validated against your own search, content and commerce baseline.
From search demand to published, measured pages
Sangria: Agentic Marketing Operations is the operating layer that connects the four Sangria solutions: AI Visibility, Catalog Enrichment, Shoppable Content and Content Optimization. One Brand Kit, one approval flow and one view of results. It plans from real search demand, drafts pages and visuals in your voice, places products in content, then links, indexes, distributes and measures every page. It also prepares ad copy, creative and product feeds for sponsored placements; your team or agency runs the campaigns.
Demand Planning
Ranks keyword groups, search intent and People Also Ask questions into a content plan by category.
Brand-Governed Drafting
Drafts blog posts, product and campaign pages, with on-brand images and video, to your Brand Kit.
Product Enrichment
Writes product titles, descriptions, highlights and FAQs from your attributes, reviewed side by side.
Shoppable Placement
Places products, influencer reels and customer content in content, under your Exclude, Boost and Spotlight rules.
Distribution and Insight
Distributes content to social channels, adds internal links, queues indexing and reports results.
Works alongside your CMS, catalog or PIM, commerce platform and Search Console. Your team approves every page before it goes live.
Why brands choose to own their discovery
Marketing leaders want discovery to be an asset the brand owns, not a cost it rents through agency hours and point tools. Owning it means one brand context that governs every page, approvals and a full record of what went live, and results measured page by page. It runs alongside the CMS, catalog and commerce platform already in place, with no replatform.
Technology Sovereignty
Built on Kompass, DotKonnekt's AI platform. Sangria works alongside your CMS, catalog and commerce platform, so nothing is replatformed and your systems stay the record.
Context Sovereignty
Your Brand Kit, page rules, search intelligence and content history become one brand context. It compounds with every page and stays yours across every workflow you add.
Capability Sovereignty
Your team sets the rules and approves every page, building in-house know-how in discovery marketing rather than renting it.
Brands where discovery decides the sale
Specialty and fashion retailers
Seasonal ranges and guide-led buying journeys, where every product needs content that is found in search and AI answers.
Large-catalog marketplaces
Thousands of products across many sellers, where thin product pages and missing content limit discovery.
D2C consumer and wellness brands
Small teams launching products and campaigns often, where agency turnaround and brand consistency decide speed to market.
See it against your own search, content and catalog data
A focused review of where your brand is missing from search and AI answers, and which workflow to start with first.
Get a Fit Assessment