Sangria: AI Visibility
AI is becoming your customer's first stop for product discovery. Sangria helps your brand be part of the answer: track how each AI platform describes you, close the content gaps and measure the change, with earned and paid built on the same brand facts.
Get a Fit AssessmentAI is becoming your customer's first stop for product discovery. Is your brand part of the answer?
Customers now ask ChatGPT, Google AI Mode, Gemini, Perplexity and Copilot what to buy. The AI shortlists a few brands, answers follow-up questions from reviews, product data and brand content, and the customer chooses where to buy, often on a marketplace or through a retail assistant such as Amazon Rufus. Brands that are missing, described wrongly or shown behind sponsored placements lose the sale before it starts, and most teams cannot see what AI tells their customers.
Left off the shortlist
A shopper asks AI for the best option in your category and gets three brands back. If yours is not one of them, you were never considered: no click, no visit, no second chance.
Why: your brand is not named in the answer
Customers hear the wrong facts
Old prices, discontinued products and outdated claims get repeated as fact. Where your own content is thin, AI fills the gap from reviews, forums and third-party sites.
Why: outdated or missing brand content
Competitors get chosen first
When you are named, competitors are listed first or described in richer detail, and sponsored placements now sit inside some answers. Fourth on a shortlist of four rarely wins the sale.
Why: competitors and paid ads appear above you
A channel you cannot manage
Most teams check a few answers by hand, if at all. With no baseline, trend or owner, no one can say whether visibility is improving or which page to fix next.
Why: no view of what AI says about you
One fix does not work everywhere
ChatGPT reads web sources and product feeds, Google AI Mode draws on its index, Perplexity cites pages, and Amazon Rufus uses listings and reviews. One generic fix does not work everywhere.
Why: ChatGPT, Google and Amazon each pick brands differently
What changes when AI visibility runs on Sangria
The range is drawn from a published Sangria result in retail; the other two are directional measures your pilot tracks. Not a forecast, and no citation or ranking is guaranteed. Measured per platform where observable, against your own baseline, with organic and paid reported separately. No citation, ranking or recommendation is guaranteed.
From priority questions to answer-ready pages
Sangria runs a repeatable loop: discover priority questions, diagnose gaps, prioritize, improve content, approve and publish, then measure. One content foundation serves every platform, with tracking set up per platform. Earned and paid work together: Sangria also prepares ad copy, creative and product feeds for sponsored placements, while your team or agency runs the campaigns.
Platform Coverage
Google AI Overviews tracked today; ChatGPT, AI Mode, Gemini, Perplexity and Copilot tracking configured for your brand.
Question Prioritization
Ranks questions by demand, SEO difficulty and intent from Keyword Analysis and People Also Ask.
Answer-Ready Pages
CoAuthor drafts direct answers, FAQs and guides in your Brand Kit voice; your team approves every fact.
Paid-Ready Content and Feeds
Ad copy, creative and product feeds for sponsored placements and retail media; your team runs the campaigns.
Linking, Indexing and Reporting
Adds internal links, submits pages to Google and reports visibility by platform.
Works alongside your CMS, SEO tools and Search Console. No personal data is needed, and your team approves every brand fact and page before it goes live.
Every AI platform works differently. One content foundation, tuned for each.
Earned and paid work together: Sangria builds earned visibility and prepares ad copy, creative and product feeds for sponsored placements. Your team or agency runs the campaigns.
Google Search and AI Overviews
AvailableEarned: Answer-ready pages, linking and bulk indexing; AI Overview and snippet wins tracked.
Paid: Ad copy and product feeds for Search and Shopping ads.
Google AI Mode
ConfigurableEarned: Same content and indexing foundation; tracking set up for your brand.
Paid: Feeds and ad copy for AI Mode ad formats.
ChatGPT
ConfigurableEarned: Answer-ready content; mention tracking; product-feed readiness reviewed.
Paid: Product feeds and ad copy for ChatGPT ads.
Gemini, Perplexity, Copilot
ConfigurableEarned: Answer-ready content; mention and citation tracking.
Paid: Ad copy and feeds where the platform offers ads.
Amazon Rufus, Walmart Sparky
ConfigurableEarned: Enriched product content for listings, by export.
Paid: Content and feeds for retail media, such as Sponsored Products.
Platforms tracked are agreed in the Fit Assessment. Sangria does not control what any AI platform recommends; organic and paid results are reported separately.
Why brands choose to own how AI describes them
Marketing leaders want to know how AI describes their brand, and to improve it with content they control rather than hope. Owning it means your priority questions, approved facts and visibility baseline stay with the brand, every page is approved before it goes live, and progress is measured the same way every cycle. It runs alongside the CMS and SEO tools already in place.
Technology Sovereignty
Built on Kompass, DotKonnekt's AI platform. Sangria works alongside your CMS, SEO tools and Search Console, so nothing is replatformed and no personal data is needed.
Context Sovereignty
Your priority questions, approved brand facts, Brand Kit and visibility baseline become one context that every page draws on. It grows with every cycle and stays yours.
Capability Sovereignty
Your team chooses the questions and approves every fact, building in-house know-how in AI search rather than renting it.
Brands where AI answers shape the shortlist
Specialty and fashion retailers
Considered purchases where shoppers ask AI for advice before they choose a brand.
D2C consumer and wellness brands
Brands that need accurate, consistent facts wherever AI answers describe them.
Large-catalog marketplaces
Many categories and questions, where coverage gaps decide who is recommended.
See how AI describes your brand today
A focused review of how AI answers describe your brand today, which priority questions have no page, and which pages to create or fix first.
Get a Fit Assessment