Sangria: Catalog Enrichment
Shoppers compare size, ingredients, material, fit and use. Sangria turns your product data into complete, search-aware titles, descriptions, highlights and FAQs, enriched in batches, written to your rules and approved by your team.
Get a Fit AssessmentShoppers decide on the details. When product content falls short, they buy elsewhere.
Shoppers filter, compare and ask AI about size, ingredients, material, fit and use. When product pages carry supplier-copied descriptions, missing attributes, no highlights and no FAQs, products drop out of filters, comparisons and AI answers, and shoppers buy elsewhere or return what they bought. New products arrive faster than teams can write for them, so enrichment becomes a backlog.
Products shoppers cannot find
Shoppers filter by size, material, ingredients and use, and ask AI to compare. When those details are missing or inconsistent, the product never appears in the filter, the comparison or the answer.
Why: key product details are missing
Products lost on price, not value
Supplier-copied descriptions read like every other seller. With no highlights, shoppers cannot see what makes your product different, so they choose on price or move on.
Why: supplier-copied descriptions
Abandoned visits and avoidable returns
Shoppers have questions on fit, care, usage or compatibility. With no answers on the page, they leave to search elsewhere, or buy without confidence and send it back.
Why: no answers to real questions
A backlog, not a process
New products and range changes arrive faster than teams can write for them, so pages launch thin and stay thin, and every new range starts behind.
Why: manual enrichment cannot keep up
Your brand looks different in every category
Every supplier and team writes differently, so tone, structure and detail change from one category to the next, and shoppers notice.
Why: no common standard for product pages
What changes when your catalog runs on Sangria
Directional measures, tracked on your own products against a comparison set in the pilot; not a forecast. Value is validated against comparison products on your own catalog.
From product data to product pages, in three guided steps
Sangria's Product Content Enhancer makes enrichment a governed, repeatable process in three guided steps: select products in batches, review keywords and questions, then review and publish. Built on Kompass, it works alongside your PIM and commerce platform. Every fact comes from your product attributes, and your team approves every page side by side.
Batch Selection
Select products across categories in grid or list view; already-enhanced products are marked.
Keyword and Question Review
Primary and secondary keywords and People Also Ask questions per product, reviewed first.
Product Page Rules
Tone, voice, phrases to avoid, length limits and FAQ count, set once for every product.
Side-by-Side Review
Current and enhanced content with length checks. Facts come only from your attributes; missing facts are left for your team.
Publish or Export
Publish approved content to product pages once your platform is connected, or export as CSV today.
Works alongside your PIM and commerce platform. Every fact comes from your product attributes, missing facts are never invented, and your team approves every page side by side. Approved content is published to product pages once your platform is connected, or exported as CSV today.
Why brands choose to own their product content
Ecommerce leaders want product content to be a governed process they control, not a backlog handed to agencies. Owning it means your product page rules and Brand Kit apply to every product, every fact comes from your own attributes, and every page is approved side by side. Your PIM stays the source of truth, with no replatform.
Technology Sovereignty
Built on Kompass, DotKonnekt's AI platform. Sangria works alongside your PIM and commerce platform, so nothing is replatformed and your product data stays the source of truth.
Context Sovereignty
Your product page rules, Brand Kit, keyword sets and enrichment history become one catalog context. It applies to every batch and stays yours.
Capability Sovereignty
Your team sets the rules and approves every product page, building in-house control over product content rather than renting it.
Catalogs where every product page counts
Large-catalog retailers
Thousands of products and frequent launches, where thin pages build up faster than teams can fix them.
Consumer goods brands
Food, beauty, personal care and household products, where ingredients, sizes and usage decide the purchase.
Marketplaces
Supplier-copied content across many sellers, where consistent, complete pages set products apart.
See it on your own catalog
A focused review of which categories have the thinnest product content, which search terms are missing, and which categories to enrich first.
Get a Fit Assessment