Sangria: Content Optimization
Turn your existing content into your strongest growth asset: Sangria finds what to fix, drafts every update in your brand voice, and your editors decide.
Get a Fit AssessmentShoppers land on your older pages. Many no longer tell the truth, or get found at all.
Most teams keep publishing new content while existing pages quietly lose value. Facts, products and dates age, newer pages compete with older ones, and good content sits with no internal links in. Reviews happen in a yearly audit that goes stale, and writers rewrite whole pages instead of fixing what matters.
Shoppers find outdated facts
Old prices, discontinued products and expired dates stay live on pages that still get traffic, and AI answers repeat them.
Why: no regular review of existing pages
Traffic lost quietly
Pages that once performed lose clicks month by month, and no one notices until the yearly review.
Why: no one checks old pages
Your pages fight each other for the same customers
Several pages target the same query, so none performs as well as one strong page would.
Why: too many pages say the same thing
Good content that no one can find
Useful pages with no internal links pointing to them stay unseen by shoppers, search and AI.
Why: no other pages link to them
Your team rewrites instead of fixing
Writers rebuild whole pages from scratch instead of fixing what matters, while the pages that need it most wait.
Why: yearly audits and full rewrites
What changes when your library runs on Sangria
Directional measures, tracked page by page against pages left untouched in the pilot; not a forecast, and no ranking is guaranteed. Value is measured page by page against pages left untouched.
Not every page needs rewriting. Every page needs a decision.
Sangria runs a monthly loop: review performance by page, decide the action with its evidence, update in your brand voice, connect and resubmit, then measure and repeat. Built on Kompass, it works alongside your CMS and SEO tools. Not every page needs rewriting, but every page needs a decision, and your editors make every call.
Performance Review
Clicks, impressions and keywords by page and type, plus drafts never published.
Evidence-Based Actions
Refresh, expand, consolidate, link, create or leave alone, with evidence; editors decide.
Brand-Voice Updates
Refresh facts and page details, add direct answers and FAQs, rephrase or shorten in your Brand Kit voice.
Gap Filling Without Duplicates
New blogs and listing pages only where a gap exists; covered keywords filtered out.
Linking and Re-Indexing
Unlinked pages added to your internal link list; every update queued for Google indexing.
Works alongside your CMS and Search Console. No personal data is needed, and your editors approve every update before it goes live.
Why brands choose to own their content library
Content leaders want their library to keep earning, not to be rebuilt every year by agencies. Owning it means your performance history, editorial decisions and Brand Kit drive every update, editors approve every change, and results are measured against pages left untouched. Your pages stay in your CMS, with no replatform.
Technology Sovereignty
Built on Kompass, DotKonnekt's AI platform. Sangria works alongside your CMS and SEO tools, so nothing is replatformed and your pages stay in your CMS.
Context Sovereignty
Your page performance history, editorial decisions, Brand Kit and internal link list become one content context. It grows with every monthly cycle and stays yours.
Capability Sovereignty
Your editors decide every action, building in-house know-how in keeping a library current rather than renting it.
Libraries worth keeping current
Content-rich retailers
Large libraries of guides and category content, where ageing pages hold back search performance.
Consumer and wellness brands
Blogs built over years, where facts, products and claims need to stay current and on-brand.
Marketplaces
Many listing and landing pages, where overlap and unlinked pages dilute what gets found.
See it on your own pages
A focused review of which pages are losing traffic and why, which pages compete or have no links in, and which to refresh first.
Get a Fit Assessment