Sangria: Shoppable Content
Turn every piece of content into a path to the right products: a recommendation engine matches products to each post and its theme, and your merchandisers' rules decide what readers see.
Get a Fit AssessmentShoppers read your guides, then leave to find the products somewhere else.
Brands invest in guides, roundups and inspiration content that builds interest, but the shopping journey often stops at the page. Products are tagged post by post, off-theme widgets feel like ads, and every campaign means re-editing posts. Content and shopping outcomes are measured apart, so content is rarely judged on the products it helps sell.
Readers leave without buying
Shoppers find the idea in your guide or roundup, but not the product to act on it, so they leave to search elsewhere and buy from someone else.
Why: discovery stops at the page
Product ads that feel like ads
Off-theme product widgets feel like ads. They interrupt reading and make the content itself feel less useful.
Why: the same products shown on every page
Campaigns that lag behind
Every sale, launch or stock change sends teams back into published posts, so offers reach content days late.
Why: products added by hand, page by page
Shoppers sent to products you cannot sell
When stock or seasons change, old placements stay live and send shoppers to products they cannot buy.
Why: old pages are not updated when stock changes
Budgets cut on gut feel
Content and shopping results are measured apart, so no one can show which guides help sell, and content budgets are the first to go.
Why: content and commerce measured separately
What changes when your content runs on Sangria
The range is drawn from a published Sangria result in a marketplace; the other two are directional measures your pilot tracks. Not a forecast. Value is validated against your own content, engagement and commerce baseline.
From content and theme to the right products
Sangria connects three things: the content you publish, the theme it belongs to and your catalog. Its recommendation engine matches products to each theme and post, then applies your merchandisers' rules across every post. Built on Kompass, it works alongside your CMS and commerce platform, and your team reviews every placement before it goes live.
Theme-Based Recommendations
Matches products to each theme and post by category, meaning-based or exact keyword match and collections.
Content-First and Product-First Creation
Add products to a post's slots, or choose products and CoAuthor writes a roundup around them.
Merchandising Rules
Exclude, Boost and Spotlight, with date windows and labels, applied across every post.
Shoppable Surfaces
Theme pages, blog product slots, carousels, roundups and landing pages, with influencer reels and customer content.
Publishing and Measurement
Publishes pages, queues indexing, adds internal links and reports product-card and call-to-action clicks.
Works alongside your CMS, catalog or PIM and commerce platform. No personal data is needed for theme or audience matching, and your team approves every placement.
Why brands choose to own how their content sells
Ecommerce and merchandising leaders want content to sell without handing control to a black-box widget. Owning it means your themes, collections and merchandising rules decide what readers see, every placement is reviewed, and no personal data is needed for theme or audience matching. It runs alongside the CMS and commerce platform already in place, with no replatform.
Technology Sovereignty
Built on Kompass, DotKonnekt's AI platform. Sangria works alongside your CMS, catalog and commerce platform, so nothing is replatformed and pricing, cart and checkout stay where they are.
Context Sovereignty
Your themes, collections, merchandising rules and Brand Kit become one context that decides what each reader sees. It grows with every post and stays yours.
Capability Sovereignty
Your merchandisers set the rules and approve placements, building in-house control over how content sells.
Brands where content leads the sale
Specialty and fashion retailers
Guide-led journeys such as weddings, travel and seasonal style, where content sets the mood for the purchase.
Beauty and lifestyle marketplaces
Large catalogs and frequent campaigns, where products must be matched to many posts and change often.
D2C consumer and wellness brands
Content-led brands that want every guide and roundup to lead readers to the right products.
See it on your own content and catalog
A focused review of which posts attract readers but lead to no products, which themes fit your catalog, and where shoppable content pays back first.
Get a Fit Assessment